 The Geosoft Story
Ian MacLeod, Founder and Chief Technologist, Geosoft
Geosoft began in 1982 when a couple of us had the idea that microcomputers would become important to exploration geophysics. At the time, a lot was done by hand, and the limited work we did on computers was handled by mainframes and mini-computers. So we bought one of the then-new IBM Personal Computers and got to work figuring out how we could make it work for us. We needed a name for our enterprise and took our lead from a little company from Redmond that wrote the operating system - they called themselves Microsoft. We intended to write software for geophysicists and geologists, so we called ourselves Geosoft. And we were off...
Despite the inevitable deviations in course, we have never wavered in our goal of making these systems work for professional geoscientists. Over the years we have broadened our solutions to encompass all aspects of professional geoscientific exploration - including mineral exploration, oil and gas exploration, and even unexplored ordnance detection. Our efforts have been rewarded with consistent growth, profitability and many thousand satisfied users on every continent of the world. Today, we are the preeminent brand in our industry, and we are really proud of that.
Our Mission
To make the earth data experience simple, natural and powerful.
 Our data experience is shaped by people, technology and innovation combined with personal experience. Geosoft harnesses all of these to build software solutions and services that accelerate knowledge development for successful earth exploration.
We enable simple and natural access to data; efficient and collaborative knowledge development; and sharing with others. Our mission is to make the earth data experience work, so everyone is free to explore.
Our Core Values
Our core values are meaningful and very important to us. And these values aren’t just talked about — they are inherent to how we work.
- Respect and the need for contribution from everyone.
- Global reach - many cultures and environments are accessible to us and enrich our working lives.
- Financial security that comes from a disciplined approach to finance.
- Customers that value what we do for them whether it is the software, services, or simply the relationships we maintain.
- Freedom and flexibility at work that allows us to innovate and stretch our limits.
Our culture
We enjoy what we do, and enjoy working in the geosciences. We like traveling all over the world, meeting new people, experiencing new cultures, and having an international presence. After 20 years, it's still enjoyable and full of challenge.
We surround ourselves with good people. We're continually complimented on the calibre of people who choose to work at Geosoft. One customer commented that he 'treasured' using Geosoft software – not only because of the software itself - but because of the Geosoft people he'd dealt with over the years, who were the 'finest of the finest' professionals in the industry. It is very motivating to be included with such a team.
We focus on delivering value to customers. We are not a public company, nor do we have external investors. We have never relied on outside funding to support our research and development. Our focus is, without distraction, our customers, and how we can create value in the work that they do. We deliver value through our software and service solutions, and also through our relationships with customers. Good communication, understanding business needs and delivering on those needs is core to Geosoft. It's why we are in this business, and how we stay in business, year after year.
We continually examine how technology affects our customers. Software and service development is a long term process that requires ongoing investment in research, business process analysis, technical life cycle management, go-to-market and sales support. We recognize how critical it is that our strategies and technologies fit with the geoscience market directions, and most importantly, meet customers' current and future challenges. We are continually looking for opportunities to deliver more value.
We have been global right from the beginning, selling software into Brazil, Africa, Australia, North America and England in our first year. We grew to have offices on each continent, backing up product sales with local support, training and other services. With international operations on five continents, and common IT, Customer management and processes across our offices, we've been able to plan and support our growth together with our customers.
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